Twitter Mastery Workshop

Twitter is for more than just celebrities and finding out about Trumps latest rant. There are more than 326 million monthly active users on Twitter, and 51% of users follow more than one company profile. Your business deserves a unique presence on Twitter, and this full day practical workshop will help you achieve it.


Who is this course for?

Our Twitter Mastery Workshop is an intensive, one-dayhands-on course aimed primarily at beginner-level users. This course will show you how to set up Twitter correctly, Tweet like a pro, use it for different business activities, listen to conversations, build a following and measure its effectiveness.

Course take-aways include:

– A ready-to-use optimised Twitter profile
– Strategic objectives for your Twitter marketing
– A list of hashtags for your business
– A branding guidelines document outlining the visual style of your business
– A complementary 1:1 Skype follow-up call with Stefan Wesley

Course Content

– Twitter and Social Media
– What organisations are using Twitter and why?
– What are your objectives for using Twitter?

Twitter Basics and Set Up

– The dashboard
– Timelines
– Tweets, retweets and notifications
– Following and Followers
– Crafting a Twitter name and Bio
– Selecting/creating a suitable header and profile photo

The Art of Tweeting Part 1

– Create plain text tweets
– Add links
– Learn how to reply to and mention Twitter users
– Discuss and use retweets effectively

How to Build a Following

– How to tap into your existing customer base
– Use the various digital marketing tools to drive traffic
– Commenting/retweeting
– Reaching out to others and collaborating

Listening and Managing

– What you should be looking out for
– Learning to respond and engage
– Using Twitter Advanced Search
– Evaluating and using 3rd party apps
– Scheduling tweets
– The importance of a Twitter Calendar

The Art of Tweeting Part 2:

– How are companies crafting their tweets
– Delve deeper into Tweet etiquette
– Understanding, finding and creating hashtags
– Using shortened & custom URL’s
– Creating and adding images and video
– 30 techniques to guarantee better engagement and activity

Monitoring and Advertising 

– Twitter’s Analytics package
– Discover how you tweet better
– Find the optimum times to tweet
– Consider how to use Twitter with Google Analytics

Twitter and Your Company

– How to further develop your strategy
– How to get further buy in from directors, managers & the staff
– Defining the boundaries for your Twitter activity
– Social Media/Twitter policy for your organisation


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