Instagram Mastery Workshop

Instagram is more than just photos of what you had for dinner. There are more than 20 million brand accounts on Instagram, and 80% of users follow more than one of them. Your business deserves a unique presence on Instagram, and this full day practical workshop will help you achieve it.


Who is this course for?

It’s ideal for both beginners and more advanced Instagrammers. Our trainers will help you become confident with all the features, set objectives, plan your strategy and get creative with your business marketing.

Course take-aways include:

– A ready-to-use optimised Instagram profile
– Strategic objectives for your Instagram marketing
– A list of hashtags for your business
– A branding guidelines document outlining the visual style of your business
– The ability to create professional standard images (even if you’re not a photographer)
– A complementary 1:1 Skype follow-up call with Stefan Wesley

Course Content

The workshop takes place over 1 day, and we limit numbers to a maximum of 8 people per course. It’s thorough, informative and fun – a mixture of theory, strategy, practical exercises, tips and ideas, creative discussions and Q&As.

– Instagram basics – Optimising your profile, personal & business accounts, understanding the Instagram algorithm
– Instagram analytics – Setting objectives and measuring success
– Choosing the right hashtag for your business
– Your visual style, branding your feed and planning ahead
– Photography tips – How to create professional looking images
– Practical styling, photography & editing
– Publishing on Instagram – Creating engagement and following etiquette
– Instagram stories, and live broadcasting
– How to run competitions
– Influencer marketing


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