Well this one was a real shock to even me! I was introduced to this software by some industry friends while Speaking at the Niche Affiliate Empires Meetup in Liverpool in January.
I mentioned to a few people that it would be great if we had a tool that automatically notified us every time a potential customer on social media or in a forums mentioned they where looking for our product or services.
To my surprise a good friend of mine and one of the Worlds leading SEO’s Milosz Krasinski mentioned a new piece of software that he had been testing that solved that exact problem!
He put me in touch with Brand24 who are a social CRM and Internet monitoring platform. Brand24 collects real-time social data from across the Web to empower you to keep track of online conversations and comments made about your brand and products. Brand24 allows you to interact with customers, manage your reputation, gather valuable consumer insights, measure the impact of marketing and improve sales
So that was the theory, how did I make close a £25,200 deal in the first 24 hours of using BRAND24?
Well we got set up on the platform and decided to go in on the “Premium” level that was surprisingly cheap at just $99 per month! This package gives us a few perks including reports and as a numbers geek that was one feature that I really wanted.
On advice from Milosz, we didn’t use the tool to follow or brand name but rather the keywords that we feel our potential customers are actually using on social media. Using that strategy we decided to target people looking for recommendations from their networks on social media and forums.
For total transparency the keywords we used where;
- recommend a web designer
- recommend a marketing agency
- recommend a digital agency
- recommend a website designer
- recommend a digital marketing company
- recommend a marketing consultant
- recommend a social media agency
- recommend and seo agency
- recommend a content marketing agency
- recommend a business podcast
What happened next
I didn’t really know what would happen next but we set our notifications to daily and waited to see what happened.
The next morning I woke up, checked my emails and “BOOM” there was an email from Brand24 with everyone who has mentioned my keywords in the last 24 hours.
I jumped onto this immediately and the software allowed me to easily connect with every one of the potential customers looking for our services.
The first business we have landed from Twitter in 3 years!
One of the notifications was an individual on twitter who had written “Can anyone recommend a web designer near Warwick“.
I replied to the Tweet strait away, followed the account and then dropped them a DM asking for their details so we could give them a call to discuss the project in more detail!
On the call we explained that we provide web design and development and have an office just a few miles away. We sent over a few examples from our portfolio and the client and later that day the customer went ahead and placed an order for a small website at £3600. Once the website was completed the client then signed a 12 month contract with Sigma Digital for Digital Marketing at £1800 per month bringing the Total revenue to £25,200!
We have only scratched the surface of what the software can do but Brand24 is by far the best Social Listening Tool I have ever seen and whatever business you are in, I highly recommend using it within your business.
If your interested in using it then check it out (FREE 14 DAY TRIAL) by clicking HERE!
If you have any questions please drop me a line!
I look forward to hearing from you soon.